Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. The best way B2B businesses address this issue is with an account-based marketing (ABM) approach. Here are some key areas that B2B businesses need to focus on to achieve this: Aligning Relevant Teams. What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Adobe Experience Cloud Blog

MARCH 17, 2017

But at some point, you begin to get the hang of Marketo and become known as the Marketo expert at your company. After networking with the best-of-best at Summit, you will be able to quote users (aka Josh Hill) and well-known companies to justify your processes, budget, and even make a case for additional headcount.—

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

SnapApp

MARCH 16, 2017

A content management system (CMS) that hosts a company website and blog. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. What problem does your Facebook ad solve? How has your company’s last AdWords campaign made a positive difference for your customers? Live@Cisco Facebook videos. Think about it.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363