Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.
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