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Testing for B-to-B Marketers: How hard is it?

Biznology

Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test.

B to B 80
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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Doing so will increase your sales and reduce your Adwords expenses. 30 Awesome B2B Social Media Resources , August 11, 2010. B to B (18). Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream.