If It’s Wednesday, It Must Be a Webinar Invitation
The Point
MARCH 27, 2013
If a prospect has been in your database for 6 months and you’re simply keeping him or her “warm,” it matters less whether he or she waits 3 days or 7 days between emails. Lastly, a day-of-the-week approach is a very poor fit for autoresponder campaigns where immediate and sustained response is the key to success.
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