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Can you do top-of-funnel marketing automation without CRM?

Biznology

. – Conduct drip email, SMS or Facebook ad campaigns based on segments. – No conversion signal to Google Analytics or AdWords. – No support for SMS. According to Salesforce.com , 92% of customer interactions happen on the phone. – No (or limited) web-to-lead forms.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). One thing you guys might not know is that, and a lot of you may buy Google AdWords to some degree, which is the kind of paid side.