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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. Yet something really bothered me about yesterday’s announcement.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark Consulting

It’s like Google AdWords-like targeting for Twitter. When a match is made, your promoted tweet has an opportunity to win placement (like an Adwords auction) either in a user’s Twitter stream or in the search results (for when someone searches Twitter). Twitter recently launched a keyword targeting option for Twitter Ads.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

– No conversion signal to Google Analytics or AdWords. According to Salesforce.com , 92% of customer interactions happen on the phone. . – Conduct drip email, SMS or Facebook ad campaigns based on segments. Proprietary CRMs have key roadblocks that prevent you from getting those benefits. – No support for SMS.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. You should be able to build campaigns around anything you want. CRM Integration.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. You should be able to build campaigns around anything you want. CRM Integration.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

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