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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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How to Start a Side Business From Home in 6 Easy Steps

Optinmonster

In this post, we’re going to cover why now is the perfect time to start a side business from home and the 6 steps it takes to get started. Maybe you’ve even been sitting on a few great work-from-home business ideas. All it takes is just 6 easy steps to learn how to start a business from home! Do Some Basic Market Research.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Marketing automation. Account based marketing. Influencer marketing.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics. 1) A/B Testing.