NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Google analytics measures website activity, with the goal to track visitor behavior.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

NuSpark Consulting

MARCH 3, 2016

For example, if someone types in “ Ways to improve sales performance, ” your ad text might be, “ Improve sales performance with proven technology. Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords. Lead Nurturing. Find out how in a free white paper.” Online Display.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Or, at least put it to the test :). . . #10. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100