Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Hubspot
OCTOBER 18, 2011
Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.
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