Remove Adwords Remove Allocation Remove Cost Per Click Remove Lock-In
article thumbnail

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

Read on to learn the eight-step process we use to optimize Google Advertising costs. And if you’re new to Google ads, check out the basics of Google Adwords in the section below. Google Adwords 101. Modified Broad Match (MBM): MBM allows you to lock in specific keywords within a phrase. With over 3.5 Match Types.

Hubspot 77
article thumbnail

PPC Management Software for Law Firms

DAGMAR Marketing

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. For many attorneys, PPC is roughly synonymous with Google Ads (often called AdWords, though Google rebranded a couple of years ago). PPC for Law Firms – the Basics.