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APRIL 12, 2013 [Adwords] PPC Joins SEO as a Tactic that Should Go
In a recent survey of 600 small and medium-sized B2B websites by Optify , 10% fewer companies used paid search such as Google Adwords (Google controls 67% of paid search, see Why Paid Search for B2B Companies is Dead (or Dying) ). Of those who used paid search campaigns, they did get additional visits and some conversion to leads. Marketing Soapbox b2b content marketing plans SEO
APRIL 12, 2013 | B2B MARKETING TRACTION
[Adwords] PPC Joins SEO as a Tactic that Should Go
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