KoMarketing Associates

NOVEMBER 15, 2013

What percentage of PageRank is lost with a 301 redirect? This video debunks the notion that using a 301 redirect will eliminate the majority of PageRank to a webpage – Matt Cutts explains that only around 10-15% of link juice is lost. What does Google think about advertorials, native advertising, and editorial content?

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.

Link Building 120

Link Building Paid Content Google Advertorials 120

Hubspot

APRIL 26, 2015

According to Google’s Webmaster Tools Quality Guidelines , “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. 2) Advertorials or Large Scale Guest Blogging. Black hat strategies include: 1) Link Schemes.

Advertorials 28

Advertorials Ad Building Guidelines Lead Ranking 28