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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

It can generate new business leads for your small business. Advertorials or native content. Landing pages and microsites. It can boost your business’ visibility on organic search engines and through social media. It can improve consumer trust by serving up solutions to your customer’s pain points. . Blog posts.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

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15 B2B case studies show how content marketing drives ROI

Biznology

The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4

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Earned-media micro-influencer marketing master class

Biznology

Allow your community to lead your exploration; do not be willful: people don’t always use your language. While not all B-D-list online influencers lead with an advertising rate sheet, many do. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. Lead with the news, not the used car.

Class 80
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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Allow your community to lead your exploration; do not be willful: people don’t always use your language. While not all B-D-list bloggers lead with an advertising rate sheet, many do. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. Lead with the news, not the used car. Less is more.