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How to Build Inbound Links the White Hat Way

Hubspot

According to Google’s Webmaster Tools Quality Guidelines , “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. 2) Advertorials or Large Scale Guest Blogging. Black hat strategies include: 1) Link Schemes.

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Blogger outreach is earned media PR, isn’t it?

Biznology

They’ve sold their souls to the real market of the Internet these days: keyword phrase links designed to transfer Google juice from a blogger’s blog directly to a company’s site, product, service–or to deposit an affiliate link into an advertorial review designed to drive a direct sales funnel to a commissioned sale.

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