Remove Advertorials Remove Generation Remove Magazine Remove Mobile Advertising
article thumbnail

Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

But first, you need to understand how you can effectively measure the ROI of digital advertising. . The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). Mobile Video Ads. Measuring the ROI of Mobile Video Advertising.

article thumbnail

Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

It can generate new business leads for your small business. It has big returns for little investment: It’s cheaper than advertising and works better. It also has lifetime value, unlike other forms of advertising. Advertorials or native content. Printed newsletters or magazines. Mobile apps and SMS messaging.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. June 7, 2010.

article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Hand-drawn or even computer-generated cartoons can tell a step-by-step story, too. Mobile Apps.

article thumbnail

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Hand-drawn or even computer-generated cartoons can tell a step-by-step story, too. Mobile Apps.