Marketing Craftmanship

DECEMBER 30, 2013

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. Counting Media Clips is a Zero Sum Game. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

BDB

APRIL 30, 2024

Your editorial content, whether it be a press release or by-lined feature, needs to be targeted to the people you actually want to attract the attention of. If you want to advertise your services, paid advertorial is the way to go. To properly leverage trade shows for PR, it pays to be prepared.

PR 26

PR Media Trade Show Advertorials 26

ClearVoice

APRIL 15, 2021

It is earned because the media professional featured them on their own accord, without payment. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Explore the difference: MAT releases vs press releases What is a press release? Learn more about MAT releases vs press releases!

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

B2B Marketing Zone Posts

AUGUST 3, 2010

Featured Sources. The following are the top items from featured sources based on social signals. Time to Kill the Press Release? What Works - What Doesn’t , July 8, 2010 While writing a press release for a client the other day, I got to thinking about what I was doing. Advertorial (4). Best of B2B Marketing.

Ning 40

Ning Paid Content Facebook Sales Management 40