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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 They can be considered modern advertorials. According to IAB Europe , native ads can receive a CTR up to 0.3%, whereas eMarketer found it to be 0.8%. billion by 2020. Here is how a content discovery ad appears on Wired. Branded Content.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. Measuring the ROI of Mobile Video Advertising.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). June 8, 2010. July 8, 2010.