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How to Build Inbound Links the White Hat Way

Hubspot

Over the years, this type of algorithm update has only grown smarter, which calls for a strong focus on white hat tactics as a means of more efficient link building. 2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.).

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Blogger outreach is earned media PR, isn’t it?

Biznology

They’ve sold their souls to the real market of the Internet these days: keyword phrase links designed to transfer Google juice from a blogger’s blog directly to a company’s site, product, service–or to deposit an affiliate link into an advertorial review designed to drive a direct sales funnel to a commissioned sale.

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