Remove Advertorials Remove Curation Remove Media Remove Microsite
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. March 18, 2010.

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Earned-media micro-influencer marketing master class

Biznology

Social media is much bigger than Facebook. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Ideally, earned-media is the goal of PR campaigns, so it’s up to you. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Social media is much bigger than Facebook. Waiting for class.

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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Today, articles are curated in Google’s infinite index and consumers can find them with a few keystrokes. Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. Earned Media.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Microsites. Data Visuals.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Microsites. Data Visuals.