Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. But in reality, for competitive queries, the right CTR will be much lower, which means that you could be basing your business case on the wrong numbers. How high do you think their CTR is? They are not the only ones with a meager CTR. Measurement.

Case Studies 73

Case Studies Case Study Studies SEO 73

Albacross

APRIL 24, 2019

Run an advertorial in a magazine, or. Click-Through Rate (CTR). CTR tells you how compelling your Call to Action is. The formula to measure CTR is: CTR = Total Number of Sales / Total Number of Visitors * 100. Wherever you have a CTA button present, you should be measuring its CTR. Then And Now.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. SEM & SEO & PPC & CTR. June 8, 2010. We’ve Got Algorithms.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Moz

APRIL 3, 2019

The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically. My team has almost exclusively been focused on blog articles up until this point, as it’s relatively easy and efficient to produce at scale.

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68