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What Is Lead Generation in 2019

Albacross

Run an advertorial in a magazine, or. Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying per mile (one thousand impressions), then that’s CPM. CPM = Cost / (Impressions/1000). All things being equal, the lower your CPC and CPM, the better. Then And Now. Cost Per Lead. Cost Per Lead.