Advertorials, Consulting and Lead Nurturing

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

SEPTEMBER 17, 2009

She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Get away from the bad habit of calling your brochures “lead nurturing.” Read more: What IS and ISN’T Lead Nurturing. Patsi Krakoff. Patsi Krakoff's Bio.

Work Management

Work Management Marketing Management B2B Marketing B2B

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

MARCH 27, 2013

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. White papers jumped the shark when they became paid content.

Paper

Paper Paid Search Agency Advertorials Allocation

B2B Marketing Zone

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

White Papers are Not Dead. They’re on Life Support.

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