Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Hubspot

JANUARY 16, 2018

That’s why I’m calling: I’m writing an article about the Sampler -- because it’s a master class in written persuasion -- and I want to make sure I get the facts right.”. It looks like a book: The cover is card stock and paper inside is thick, too. This will help your promotion look familiar to the prospect. Pat smirked.

Copywriting 78

Copywriting Advertorials Advertising Mediums Best Practices 78

Biznology

JUNE 26, 2012

“ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Blogger 80

Blogger Outreach PR Media 80