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Rethinking the Role of “Advertisers”

B2B Memes

SEPTEMBER 17, 2012

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Rethinking the Article as the Basic Unit of Journalism.

Advertisements 100
Advertisements Advertising Advertorials Ethics 100
article thumbnail

Rethinking the Role of “Advertisers”

B2B Memes

SEPTEMBER 17, 2012

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Rethinking the Article as the Basic Unit of Journalism.

Advertisements 100
Advertisements Advertising Advertorials Ethics 100
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