How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
It’s not just a trend—it’s a proven strategy. That can look like reading reviews, speaking to customers and of course, consulting influencers. Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research.
Let's personalize your content