Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 126

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 126

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

Privacy 126

Privacy Enterprise Management Marketing Management Lead Ranking 126

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3 million U.S.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52