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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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Five ideas for creating personalized targeting without cookies

ClickZ

Different sites and their companies use this to identify customers, remember their preferences, and offer them targeted services. That means that if cookies become extinct at some point in the future, the company that retains the most relevant information about its customers will be in the best position to succeed.

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50+ Questions to Ask Your Stakeholders When Creating Your Content Strategy

ClearVoice

Getting buy-in for a marketing campaign can be tricky, but the real work starts when it’s time to bring in the internal stakeholders to create your plan. Whether your marketing budget is $5,000 or $500,000, here’s what you need to ask to get off on the right foot. Digital team. Upper management / C-level professionals.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

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Top 10 Landing Page Creation Tools for 2020

Martech Advisor

A landing page creation tool is defined as an intuitive software application that enables you to design and launch attractive and functional landing pages that could boost your conversion rate. Marketers use digital advertising, email marketing, and SEO techniques to drive traffic to the landing pages where users finally convert.

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What Is Owned Media? Definition, Process, Best Practices, and Examples

Martech Advisor

Owned media is defined as the set of communication channels/outlets that an entity (organization/individual) has complete control over. In this article, we'll look at the concept of earned media and how you can create an owned media process for your organization. What Is Owned Media? Owned Media Channels.