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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

Working on sales collateral like pricing, proposals, and outreach messages. Writing unique email copy, running preliminary market research, or updating CRM profiles, among others. Create a risk management plan for AI generating false information. What do they dedicate the rest of their time to? Drafting up sales reports.

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How to Create an Advertising Proposal [Free Template]

Hubspot

Whether you're part of an internal marketing team or an agency developing an advertising pitch, it's imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. And the best way to inform and persuade these decision-makers is with a crystal clear and actionable advertising proposal.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Generating content requires mindful planning and diligence. You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. Instead, you plan for a successful journey. Generating content requires mindful planning and diligence. You embrace a process. Think of this.