Digital B2B Marketing
DECEMBER 22, 2011
I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social advertising. Brand advertising will shift towards demand.
Digital B2B Marketing
DECEMBER 2, 2011
I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Social advertising. Brand advertising will shift towards demand.
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Digital B2B Marketing
APRIL 11, 2013
When push comes to shove, a little bit of a national advertising budget can fund a lot of content marketing, but it isn’t a priority. Here is the real problem: organizations are not on board with content marketing as a core B2B marketing initiative. If they did, simply creating content wouldn’t be the top challenge.
Digital B2B Marketing
APRIL 6, 2011
Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Yet – advertising was rarely a fit for many B2Bs. I'm worried we're headed the same way with SM.
Digital B2B Marketing
MARCH 25, 2011
The company is profitable, growing, and for the moment, on top of business social media networking. Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? LinkedIn has tremendous B2B data for targeting advertising. Business Leisure Time.
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