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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The Advertising Is Good For You blog tracks these statistics from DoubleClick. and EMEA markets, for B2C and B2B campaigns.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. 78% of consumers trust peer recommendations when making purchase decisions; just 14% trust advertising. DoubleClick got 1.7% More than 1.5