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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.

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Can Games Play a Role in B2B Marketing?

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? Blockdot builds games across Web, mobile, and social platforms, and is considered one of the pioneers in developing games for advertising purposes. MT: We build games for both B2C and B2B companies, as well as publishers. B2B games are one of our fastest-growing segments.

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The Point

Surprise: Most B2B Advertising Isn’t Good. Or Is It?

Can Games Play a Role in B2B Marketing?

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