Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. How do do B2B influencer marketing. It’s just hidden from them.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

OCTOBER 29, 2015

Traditional marketing goes by different names in different places–many B2B companies have Marketing Communications (MarCom) and Event Marketing groups, while B2C companies often have Advertising (often through an agency) or Direct Mail teams. But the issue is the same.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Mobile Advertising Mobile Marketing 80

Biznology

FEBRUARY 9, 2017

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. Document the concept.

Trends 80

Trends Planning Marketing Budget Creation Marketing Budget 80