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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Knowing how much revenue was generated by the marketing team is one of the first steps in understanding the ROI. . . #10: 10: Return on Investment (ROI). . PPC: Cost-Per-Lead, Lead Conversion Rates.

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9 call analytics platforms for marketing teams to consider

Martech

It also offers a variety of services to maximize advertising ROI and call handler performance. Its solutions are designed to maximize call-to-appointment rates by helping employees improve phone-handling skills. Get the daily newsletter digital marketers rely on. Processing.Please wait. CallTrackingMetrics.

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The Big List of Content Marketing Acronyms

Brandpoint

The CTA may be to download an e-book, read a blog post, visit a product page, sign up for a newsletter, etc. CTR: Clickthrough Rate. PPC: Pay-per-Click. PPC describes an advertising model in which the advertiser pays for each click on your ad. ROI: Return on Investment.

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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

Content marketing can come in many ways – articles, videos, newsletters, e-books, webinars, podcasts, and more. Conversion Rate – Percentage of people that commit to action while visiting a website. PPC (Pay Per Click) – It’s a way to pay for a marketing campaign on the internet.