41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Knowing how much revenue was generated by the marketing team is one of the first steps in understanding the ROI. . . #10: 10: Return on Investment (ROI). . PPC: Cost-Per-Lead, Lead Conversion Rates.
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