Marketing Insider Group

OCTOBER 7, 2010

The Visual Close Some prospects have a hard time making a buying decision, regardless of the attractiveness of the potential return on investment. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Conversica

SEPTEMBER 12, 2018

Whether they know it or not, marketers have been using solutions augmented by artificial intelligence for a few years—particularly if they’ve run a PPC campaign. In a study conducted by the Harvard Business Review, companies using AI for sales reported a 50 percent increase in leads.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Customers decide when and how to engage with us in the buying journey. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Martech

NOVEMBER 22, 2023

After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average. By implementing these strategies, you can get better ad results and maximize your advertising ROI.

Paid Content 120

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 120

Valasys

DECEMBER 13, 2019

Boost the ROI of your Content Strategy: Content syndication helps boost the Return on Investment (ROI) of your content syndication endeavors. As more leads are fueled in the marketing funnel via the content strategy , the lead generation endeavors of the marketers are boosted.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

NetLine

AUGUST 2, 2023

Strategy 7: Search Engine Marketing SEO and PPC are potentially powerful channels for B2B lead generation, as you can attract buyers to your content and website when they are actively searching for information through search engines like Google and Bing. For example, here’s how to integrate your NetLine portal with Marketo.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Martech

FEBRUARY 24, 2022

It also offers a variety of services to maximize advertising ROI and call handler performance. Solutions include call tracking, lead categorization/parsing and alerts for missed opportunites and review responses. Its solutions are designed to maximize call-to-appointment rates by helping employees improve phone-handling skills.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96