Advertising ROI Companies Demonstrating Intent Hubspot 
Hubspot
OCTOBER 12, 2016
HubSpot Co-Marketing Intern Ellen Bartolino penned a comprehensive checklist of the steps to take to launch a great Instagram Ads campaign on the Facebook Ads platform. Why it works: The ad features a clear photo of the face of the company , which Wordstream suggests as an easy way to humanize and add personality to your brand.
Hubspot
SEPTEMBER 21, 2016
Category pages (Mid-funnel): These users have demonstrated interest in a specific product type; re-engage them with a general ad for that product category (i.e., This approach can work well for B2C companies who wish to target in-store buyers and event attendees. Interested in learning more? 4 ) Use dynamic creative.
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