Are Your Salespeople Spectators — or Ringleaders — to the New Buying Committee Circus?
Mereo
FEBRUARY 1, 2023
In your selling organization, your sales professionals and marketing professionals both have important roles to play to serve every member of the buying committee and to lead each member to the relevant value of your solution. Below is a sampling of common members and how your salespeople can serve them. Risks: Also has veto power.
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