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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. How to look at the data LinkedIn vs. .

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. How to look at the data LinkedIn vs. .

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The Ultimate Guide to TV Ads

Hubspot

TV as a medium also has deep penetration. TV ads are expensive , more expensive than any other marketing medium. They typically air on low-numbered channels (like 3 or 10) and feature local news, events, and more. Broadcast TV spot can either be extremely expensive or pretty reasonable, depending on the program or event.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Twitter has become one of the most participatory public mediums in history and continues to grow exponentially as ecosystems of real people rewire with real relationships and feelings. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Tony blogs at Social CTO.

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