Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. Database Marketing Types. Consumer Database Marketing.

Database Marketing 188

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 188

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Customer Experience Matrix

SEPTEMBER 9, 2009

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Biznology

JANUARY 30, 2015

The attribution problem has heated up recently, fueled by the rise of digital marketing. The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale).

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

The Point

JUNE 1, 2010

However, it’s critical to view games as both content and advertising. Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. How should B2B companies consider incorporating games into their marketing mix? What are some success stories in B2B?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? I have my concerns, however, about extending it to lead nurturing and the email medium. Occasionally? More than once every couple of weeks?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100