The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
Without knowing which of your campaigns are driving sales, you don’t know which marketing channels you should be adding budget to or subtracting budget from. Below, we’re going to cover some of the best practices for campaign attribution that Salesforce can (mostly) do out of the box. Opportunity Lead Source. UTM tracking.
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