Advertising Funnels Database Marketing Forrester Trends 
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.
Only B2B
AUGUST 21, 2023
In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Email addresses collected through automated tools can be automatically added to specific email lists based on predefined criteria. Automating the process can significantly alleviate this challenge.
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