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7 Trends B2B Marketers Should Keep Their Eye On

NetLine

Despite the fact that we don’t know how the next 6 months will unfold, mapping out a plan is essential to surviving in this climate. . Given the serious disruptions, uncertainties, and obstacles that COVID-19 has presented, businesses need to have a firm idea of what their plan is as they move ahead. . Why is it Trending?

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6 Tips for Inbound Appointment Setting

Belkins

Do you have a contingency plan in case of a crisis? Your sales reps (and prospects, respectively) need tons of different materials, from educational to creative resources. White papers take a little more work than case studies and sales decks, but it pays off in numerous prospects pulled into your sales funnel.

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The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

It’s a glossy ad featuring Kim Kardashian and a few other pop-culture staples, pushing brand awareness for E Network. However, there is another component to this Snapchat ad, which is the lead generation aspect. At the bottom of the ad, I was directed to scroll up to “Apply Now”. All I need to do is give them my email address.

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Demand Generation at Scale – Content is King, Distribution is Queen, Syndication is the Ace

Metadata

You envision a future and funnel full of quality leads, pipeline, and revenue. Even more exciting, let’s say this new thought leadership asset does an excellent job at educating, differentiating, and agitating the problem your product solves. Adding a ton of tangible take-home value to decision-makers in your target accounts.

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Differentiated Marketing for Professional Services

Hinge Marketing

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. The engineering firm then rolled out vertical-specific marketing plans, channels, and content.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Differentiated Marketing for Professional Services

Hinge Marketing

Download The Marketing Planning Guide. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. And it requires discipline to plan and execute a differentiated strategy. Different types of research apply to different stages of the planning process.