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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Before then, customer databases were custom projects, like a data warehouse, and the only packaged marketing software was applications like campaign management systems or predictive modeling tools. More recently, we’ve seen interest in using customer data beyond marketing, which makes IT and data teams more interested in CDP projects.

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7 Tips to Prepare B2B Marketers for the New Reality

DemandBase

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

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Top 5 Tools & Tech to Personalize at Scale

Televerde

This type of personalization, which helped me discover shows like Shameless and Stranger Things , is something we’ve come to expect from modern-day tools and tech. This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Show me the data!

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Marketing Solution Partnership Between Reactful And 6sense

Valasys

A strategic AI-driven partnership between Reactful and 6sense combines intelligent AI-driven web personalization with Account Based Orchestration. This marketing solution partnership will allow for real-time improvement on digital marketer interaction and communication with targeted website visitors.

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Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI).

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.