Adobe Experience Cloud Blog

MAY 12, 2016

While you can certainly reach your audience on other channels, like social media or display ads, the problem with focusing all your efforts on these channels is that they’re ever-changing. Jessica and Camille walked through how alignment comes into play through the different stages of the funnel. Top-of-Funnel (TOFU).

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Albacross

AUGUST 7, 2018

In a nutshell, lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. With lead nurturing, you’re reaching out to your consumers via different touch points, and providing them with the information they need to move on to the next stage of the Buyer’s Journey.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads. What Is Lead Nurturing?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88