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Insights on How to Achieve the Greatest Marketing Impact

Adobe Experience Cloud Blog

Here’s what marketing leaders find most challenging about marketing with impact: Attribution. Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. While first or last touch attribution is easier to model, it can lead to a biased decision.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. Average Engagement for Different Lengths of Video Chart via the 2021 Video in Business Benchmark Report. Get the insights you need to craft a video strategy that works.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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How to Build an ABM Strategy: A Step-by-Step Guide to Personalization at Scale

Only B2B

Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates and 38% higher sales win rates , according to a report by Marketo. These tools help maintain a personal touch while allowing for scalability. This makes it easier for the teams to collaborate. Measuring ROI in ABM can be complex.

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5 Steps to Kickstart Your Account-Based Marketing Program

Adobe Experience Cloud Blog

Customize your ABM program by selecting company attributes tailored to your company’s value proposition and product and service offerings. Once you have this rich contact information, use a multi-touch cadence across multiple channels to personalize your communications. I’d love to hear your thoughts.

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Select the right attribution model for your business

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. What’s the best attribution model? Do you need an attribution tool/platform? Figuring out an attribution model for your business is no easy feat, it will be a process.

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The Future of B2B is Changing. Are You Ready?

Engagio

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches.