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6 Steps for Getting Your B2B SEO Link Building Plan in Place for the New Year

KoMarketing Associates

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. Fortunately, it just takes a bit of focus and organization to get an ongoing link building program in place. Know Your Objectives.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Track and Evaluate Over Time.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Trade Show Appointments. Shopping Campaign – Run through Google AdWords , shopping campaigns provide tools to group and bid on products found in the product feed as well as reporting and benchmarking tools to monitor and optimize performance. Link Build Through Partners and Distributors.

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The Ultimate List of B2B Marketing Tools

Zoominfo

And, Sprout’s competitor analysis functionality helps marketers benchmark their performance. Bambu : Research shows company branded messages reach 561% further when shared by employees compared to branded channels ( source ). In addition, mobile management features let you track ticket sales from any location.