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Intent Data: The Good, the Bad, and the Illegal

Terminus

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. — can’t see into the future?

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . — can’t see into the future?

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The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Cons: Not very appealing learning curve in comparison with other marketing tools. Without further ado….