Advertising Benchmark, Demand Generation Agencies, In-market Buyers and Lead Generation

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

Buyer Personas

Buyer Personas Research Studies Demand Generation Agencies

The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

JULY 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Features/functionality: Different service levels; Self-Service, Full-Service Management, or Advanced Solutions.

Paid Content

Paid Content Marketing Automation Services Work Management Marketing Management

B2B Marketing Zone

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

The B2B Marketer’s Quick Start Guide: Content Amplification

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