article thumbnail

Polaris Software Appoints former Balto, Clearent Executive Jeff Zimmerman as CPO

Benchmark Email

Polaris Software Adds New Role to Oversee Product Strategy Across Global SaaS Business ST LOUIS, Missouri, May 17, 2022 – Polaris Software, a leading provider of sales and marketing software, announced today that the company has hired Jeff Zimmerman as its first product leader to oversee product strategy across Polaris’ three global sales and marketing… (..)

CPO 98
article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. A good CPO is different for every company and should be based on your unit economics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. A good CPO is different for every company and should be based on your unit economics.

article thumbnail

How to find and win your first 10 B2B customers

Lenny's Newsletter

Our third or fourth employee was a part-time contractor out of the Bay Area, and he called the people he knew, like at Greenhouse Software, where he had consulted and had buddies, and asked if they wanted to try it out. ” — Tomer London , co-founder and CPO of Gusto “We would build anything for anybody. But it worked.”

article thumbnail

How to validate your B2B startup idea

Lenny's Newsletter

I think it was a hundred grand on software they weren’t using. But by the way, this is what our software does, and we can do this for you ongoing and automatically.’” Art by Natalie Harney. Forty percent (nearly half!) We came back and were like, ‘There’s $200,000 in savings.