Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. ” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]?

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136