An Essential Guide to B2B Marketing Metrics That Matter
Marketing Insider Group
SEPTEMBER 9, 2020
Cost Per Lead (CPL). The CPL gives a dollar value to acquiring new leads. The formula for calculating CPL is: Cost Per Lead = Total Ad Spend / Total Attributed Leads. Base your target CPL on business goals and not on fixed percentages. Return on Marketing Investment (ROMI) . The formula for calculating ROMI is: .
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